Lildrama

Meta Ads

Google Ads

Ecommerce Management

Shopify Development

Brand's Website:

https://lildrama.com

Brand Category:

Ethnic wear, party wear, casuals, toys

Brand Description

Lildrama is a kidswear brand launched by a large manufacturing house with deep expertise in apparel production. The brand offers a versatile mix of ethnic wear, party wear, and casual wear for children—bringing together quality craftsmanship and modern design sensibilities.

Lildrama is especially known for its occasion-led collections, with festive edits thoughtfully launched around key celebrations throughout the year. In its early phase, the brand focused on building a strong visual identity, refined aesthetics, and a cohesive brand language—creating a solid foundation for long-term scalability.

At Growthify, we partnered with Lildrama to drive end-to-end growth across Meta Ads, Google Ads, website development, and retention marketing. With a brand-first yet performance-driven approach, we scaled the business to profitability within the first 45 days of launch.

Today, Lildrama is a top-performing seller on leading marketplaces such as Myntra, First Cry and Pernia’s Pop-Up Shop, while continuing to grow consistently through its own digital channels.

Problem Statement

In January 2023, Lildrama, a lifestyle brand offering ethnic wear, party wear, casuals, and toys, partnered with Growthify to strengthen its digital presence and scale e-commerce sales. The challenge was to drive visibility, acquire new customers, and improve repeat purchases while optimizing the online shopping experience.

Growthify Approach

Growthify deployed a multi-channel strategy that integrated Meta Ads, Google Ads, Shopify optimization, and end-to-end e-commerce management. Meta Ads were designed to reach precise audience segments with consistent creatives, while Google Ads executed full-funnel campaigns across Search, Shopping, and Performance Max to capture both discovery and high-intent buyers. In parallel, we optimized Shopify for a smoother, conversion-friendly experience that reduced cart abandonment and streamlined checkout.

Results Growthify Delivered

By combining targeted campaigns with platform optimization, Growthify ensured every part of Lildrama’s online journey aligned with its business goals. This approach delivered measurable results including improved visibility, lower customer acquisition cost, stronger repeat purchase rates, and a significant boost in ROI. The success of this partnership highlighted how integrating performance marketing with CRO and continuous e-commerce management can transform a promising brand into a sustainable online growth story.

Growth is messy—unless you Growthify it.

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